We’re scaling Sekoia’s go-to-market for our AI SOC Platform — built to help enterprise SOC teams and MSSP/MDR partners detect, investigate, and respond faster with trusted context, automation, and an open integrations ecosystem.
As Senior Product Marketing Manager, you’ll be accountable for GTM impact through PMM-owned levers (positioning, launches, enablement, partner kits, competitive intelligence) and will drive measurable outcomes in partnership with Sales, Marketing, and Finance.
We’re looking for someone who thrives at the intersection of SOC/XDR/SIEM domain depth, partner go-to-market, and performance-driven execution — and who’s excited to join at a true scale-up moment: be part of co-building the PMM function, establishing the operating cadence and standards, and turning complex SecOps capabilities into crisp messaging and repeatable plays the field can sell and deliver.
Your missions :
Own GTM strategy for Sekoia’s AI SOC Platform across MSSP/MDR and enterprise SOC: define GTM goals and success metrics in partnership with Sales, RevOps, Customer Success, and Marketing.
Craft and maintain positioning and messaging for the AI SOC Platform and translate it into clear, field-ready messaging frameworks and copy guidelines.
Define ICPs, segmentation, and personas (MSSP/MDR operators, SOC leaders, detection engineers, analysts) to sharpen targeting, priority use-cases, and value propositions, aligning with Marketing on how segments are activated through campaigns.
Own launch narrative end-to-end: messaging, value pillars, release storylines, and field readiness (e.g. sales plays, talk-tracks, demo narrative, discovery guides, objection handling, proof-point library).
Build and maintain sales enablement assets: pitch decks, plays, talk-tracks, discovery/objections, demo storylines.
Own competitive intelligence for GTM enablement: maintain the SOC/XDR/SIEM and AI-assisted SecOps landscape, produce battlecards, and sharpen differentiation based on field evidence and deal learnings.
Provide packaging and pricing inputs with Product, Sales leadership, and RevOps: validate willingness-to-pay signals, propose packaging hypotheses, and support rollout narratives and field enablement (not pricing operations).
Operationalize the voice-of-market loop: collect insights with Sales/CS/Product and convert to roadmap input.
Own product & solution GTM content (source of truth): positioning/messaging, solution narrative, ICP/personas, core claims + proof, packaging inputs.
Instrument PMM impact with RevOps: define and track enablement usage and GTM effectiveness metrics; report learnings quarterly and adjust plays/messaging based on what moves outcomes.
Support market analyst/influencer readiness with clear narratives and proof points (briefing materials, messaging, differentiation)—in partnership with Marketing/Comms who manage the relationship and programming.
Note: Marketing owns distribution, editorial calendar, brand layer, web publishing, and performance programs.
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